Our Story
Founded in 2014, AcconRiaff has been at the forefront of sustainable transportation solutions in the UK. We believe in making cycling accessible, enjoyable, and safe for everyone.
Founded in 2014, AcconRiaff has been at the forefront of sustainable transportation solutions in the UK. We believe in making cycling accessible, enjoyable, and safe for everyone.
A decade of innovation in bike rental services
AcconRiaff was founded in London with just 20 bikes and a vision to revolutionize urban transportation. Our first location opened in Camden, serving local commuters and tourists.
We expanded to Manchester and Birmingham, bringing our premium bike rental service to more UK cities. Our fleet grew to over 200 bikes across three locations.
Introduced our first electric bike fleet, making cycling accessible to people of all fitness levels. We also launched our guided tour services.
Launched our online booking platform and mobile app, making bike rental more convenient than ever. Despite challenges, we continued to serve our community safely.
Today, we operate in 12 UK cities with over 1,000 bikes in our fleet. We've served more than 50,000 customers and continue to innovate in sustainable transportation.
To make cycling accessible, safe, and enjoyable for everyone while promoting sustainable transportation solutions that benefit our communities and environment. We strive to provide exceptional service and quality bikes that enhance every journey.
To become the UK's leading bike rental company, creating a network of sustainable transportation hubs that connect communities and inspire a healthier, more environmentally conscious way of living for future generations.
The principles that guide everything we do
We maintain the highest standards in bike maintenance, customer service, and safety protocols to ensure every ride exceeds expectations.
Environmental responsibility is at our core. We promote eco-friendly transportation and operate with minimal environmental impact.
Your safety is our priority. All bikes undergo rigorous inspections, and we provide comprehensive safety equipment and guidance.
We're committed to building stronger communities through cycling initiatives, local partnerships, and supporting local businesses.
What we're working towards for a better future
Achieve complete carbon neutrality across all operations by 2026 through renewable energy, efficient logistics, and carbon offset programs.
Make cycling accessible to everyone by expanding our adaptive bike fleet and partnering with disability organizations to break down barriers.
Continue innovating with smart bike technology, IoT integration, and AI-powered maintenance to enhance user experience and bike reliability.
Partner with 100 local organizations by 2025 to promote cycling education, safety programs, and sustainable transportation initiatives.
The people driving our mission forward
Chief Executive Officer
With over 15 years in sustainable transportation, James founded AcconRiaff with a vision to revolutionize urban mobility in the UK.
Chief Operations Officer
Sarah brings expertise in logistics and operations management, ensuring our bikes are always available when and where customers need them.
Head of Technology
David leads our digital innovation initiatives, developing cutting-edge solutions that make bike rental seamless and user-friendly.